SEO Case Study: How Darpan Mangatrai Achieved 3X Revenue and Traffic Growth in 9 Months
Darpan Mangatrai Jewelers, a prestigious 118-year-old family business spanning five generations, is renowned for exquisite designs in pearls, diamonds, and precious gems. Starting from humble beginnings, they expanded their presence across India, Europe, the USA, and the Gulf countries, becoming one of the leading jewelers. Discover how our advanced SEO strategies have played a pivotal role in achieving 3X growth in both revenue and traffic, driving substantial success!
Objectives
Darpan Mangatrai brings over 100 years of tradition in fine jewelry, catering to a broader market with its unique line of ornaments and pearls. The client needed expert assistance to improve the website’s online visibility and capture more qualified traffic. Their objectives were to close more sales and generate higher revenue through online channels.
- Improve Search Engine Rankings
- Increase Website Traffic
- Boost Brand Awareness
- Enhance User Experience
- Improve Sales and Revenue
Challenges
Darpan Mangatrai needed to improve the website’s core vitals so site visitors could have an exceptional experience. Further, an effective ecommerce SEO strategy will help elevate the site’s visibility to increase traffic and conversion rates. Other technical challenges related to payment gateways and cart abandonment required close attention. With dipping organic traffic and unique clicks, their revenue plummeted.
- Website Performance Optimization
- Search Engine Ranking Visibility
- Enhancing Overall User Experience (UX)
- Quality website traffic and visitor conversion
- E-commerce Challenges
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Our Approach
Our bespoke E-commerce SEO made the website more visible and improved brand credibility so Darpan Mangatrai can experience higher traffic, more online conversions, and sales. Our steps included:
Initial Analysis
- Technical Audit
- Keyword Research
- Content Analysis
- Website Performance Optimization
- Backlink Analysis
- Conversion Rate Analysis
Digital Strategy
- Content Strategy
- SEO Link Building
- Conversion Optimization
- Performance Tracking and Analysis
Project Execution
- Technical SEO Improvements
- Search Engine Optimization
- Content Marketing & Distribution
- Link Building
- Email Marketing
- Social Media Marketing
- Google Ads
- Remarketing and Retargeting
- Conversion Rate Optimization
- Monitoring and Measuring Results
Our Results
- Our eCommerce SEO services boosted organic search traffic to 187K in just 9 months.
- We skyrocketed the client's revenue by approximately 150% in the last 9 months.
- At a cost of ₹253, our team delivered 10.6K clicks and 163 conversions in 3 months.
- We achieved a ROAS of 10x through Google Ads.
- Our paid campaigns generated ₹4 lakh in revenue from a ₹40K investment.
Services Used
- Ecommerce SEO
- Content Marketing
- On-Page Optimization
- Link Building & Digital PR
Media Mentions
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