How We Scaled 1500+ Marketing Qualified Leads for India’s Largest IT Company.
Our client is a global leader in AI, Automation, and Analytics, empowering enterprises worldwide to fulfill their digital transformation journey. Their digital platforms have helped other businesses capitalize on the power of a connected enterprise by amplifying the human potential and exploiting the value networks.
Objectives
The client wanted to dominate the AI and Automation industry as a thought-leader and gain topical authority for extended market reach and higher conversions. They partnered with us for our expert support in the following objectives:
- Brand awareness
- Product positioning
- Reach targeted audience
- Qualified leads
- Conversions and sales
- Better revenue
Challenges
Unfortunately for the IT leader, poor content quality and PR activity, inefficient keyword research and website-centric technical issues resulted in several other challenges:
- Fewer site visits and conversions
- Duplicate content and broken links
- Poor engagement and post reach
- Lower quality + quantity leads
- Insufficient returns on ad spend
- Ineffective marketing funnel
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Our Approach
The top IT solutions provider joined forces with Pyrite to craft a comprehensive B2B marketing strategy customized for technology and SaaS firms akin to theirs. Our growth sprint framework was designed to boost traffic and generate MQL+SQL leads, encompassing:
Content Marketing
- Product Led Blogs
- Webinars & Podcasts
- Thought Leadership Magazine
- Content Marketing Funnel
- Power Pages
Performance Marketing
- LinkedIn Marketing
- Google Ads
- ABM Campaigns
Project Execution
- B2B Content Marketing
- Digital PR & Link Building
- Performance Marketing
- Content Syndication & Lead Generation
- Social Media Marketing
- Topical SEO
- Products-Led Marketing for Over 10 Years
- Branding of The Edge Quarterly (TEQ)
Our Results
- Our growth strategy for the client raised 1500+ marketing qualified leads (MQL).
- We improved search engine rankings for highly competitive keywords.
- We boosted website traffic to 4,26,731 from all sources.
- With an annual investment of USD 1M in LinkedIn Marketing, we generated over USD 10M ARR (Annual recurring revenue) for the client.
- Around USD 100K annual investment on Google Ads garnered more than USD 500K ARR for the IT leader.
- We leveraged over USD 500K annually to drive over USD 2M ARR from ABM Campaigns.
- Extensive branding for TEQ (The Edge Quarterly) fostered 75,613 conversions from video, video, display, performance max, and other campaigns for an average of USD 3,336.98 CPC.
- For an average 1.8% CTR, we have generated 377K clicks and 21.5M impressions for the client in 12 months.
Services Used
- B2B Content Marketing
- Performance Marketing
- Digital PR & Link Building
- Lead Generation
- Social Media Marketing
- Product-Led Marketing
Media Mentions
Quick Links
Contact Us
- Pyrite Technologies Pvt Ltd
Plot No. 1-98/8/2/1, Block A,
2nd Floor, Eternal Samyukta Towers,
Vittal Rao Nagar, Hi-Tech City, - Hyderabad, Telangana 500081.
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