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SEO Case Study: How Kreeva Improved Their Organic Revenue by 350% in 12 Months

Kreeva is an online ethnic fashion brand renowned for its designer and traditional clothes reflecting the rich Indian Heritage. From curated affordable clothing to exclusive wears, indigenous to Indo-western collections, Kreeva aims to impact the style quotient of fashion-conscious audiences with its progressive ethnic statement wear collection.

Unique Visits/Month

1 M

Keywords Indexed

30 K

Revenue Generated

₹ 10 Cr

Orders Delivered

50 K+

Objectives

Kreeva, an ethnic wear startup for men and women, wanted expert support to improve the site’s online visibility and boost revenue earnings. Unfortunately, the website was losing traction in digital media due to poor technical architecture and outdated SEO practices. Therefore, Kreeva partnered with a decade-old enterprise digital agency, Pyrite Technologies, for its guided assistance to improve their online visibility and revenue.

Challenges

SEO is vital for Kreeva to optimize its online presence for growth and revenue. However, in their initial year of traffic generation efforts, the website barely attracted enough clicks a month. Without potential leads to convert, the ROI took a record dip in January 2020. Hence, they wanted a trusted and experienced ECommerce SEO partner who could deliver results. Kreeva approached us for a strategic remedy to address their current issues pertaining to poor website visibility, low traffic, and revenue.

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Our Approach

We applied our proprietary E-commerce SEO framework to boost the online presence of Kreeva by enhancing their website’s visibility, increasing traffic, and, ultimately, boosting sales. Our steps included

Initial Analysis

Digital Strategy

Advanced Website Analysis
Competitor Analysis - Share of Search, Keyword Funnels (TOFU, MOFU, BOFU)
Topical SEO - Keyword Clusters, Hub & Spoke Strategy
Technical SEO Optimization
On-Page Optimization
Content Strategy
Conversion Optimization
Link Building
Performance Tracking and Analysis

Project Execution

Technical SEO Improvements
On-Page Optimization
Content Marketing & Content Distribution
Off-Page Optimization
Link Building & Digital PR
Monitoring and Measuring Results

Our Results

Growth in organic search traffic from 500 unique visits per month to a staggering 2.2 million unique visits monthly
Boosted keyword rankings from an initial 1,000 keywords to an impressive 50,000 within a mere span of 12 months. Additionally, we successfully indexed 72,000 keywords, with over 20% of these keywords making their way to Page 1.
Improved conversions from an initial count of $10,000 USD to an astounding $1.5 Million per year, maintaining an average conversion rate of 1.021%.
Surge in Lifetime Sales, achieving a hundredfold increase, with an average annual growth rate (AAGR) standing strong at 108.9%.
Increased the Loyal Customer base from 100 to 75,000+ and the total orders to 100,000 in 36 months.
ROI Generated: 4,900%