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SEO Case Study: How Lashkaraa Improved Their Organic Revenue

Lashkaraa, is born out of the owner’s desideratum to translate the country’s legacy into the Avant-Garde fashion landscape. The brand’s ecommerce presence was to create a global narrative, connecting Indians living abroad with their culture and enabling them to take the legacy forward and beyond the national borders.

Unique Visits/Month

1 M

Keywords Indexed

30 K

Revenue Generated

$ 10 M

Orders Delivered

50 K+

Objectives

Primarily, Lashkaraa aimed to attract more traffic from the United States. But, in 2015, the brand approached us with a huge link spam and content penalty that destroyed search rankings. The website drew only 100/monthly visits, while its annual sales dropped to nearly zero. Pyrite helped Lashkaraa to fully recover from all penalties and rebuilt its search rankings from ground zero to USD 2 Million in sales in just 12 months.

Recover the website from search penalties.
Increase targeted website traffic from USA/Canada.
Improve search engine rankings positions.
Boost Brand Awareness & Brand Searches
Enhance User Experience

Challenges

From an SEO standpoint, the Lashkaraa website was not faring well. Lack of website optimization as per Google’s changing algorithms resulted in poor website performance and attracted poor reviews leading to search penalties. The slow-loading, mobile unresponsive web pages increased the bounce rate manifold, leading to lower conversions and lesser sales. The client was losing business faster than attracting quality traffic. A few other challenges faced by Lashkaraa were as follows:

Brutal Search Penalties
Highly competitive keywords
Duplicate Content
Content Marketing
Mobile Optimization
Technical SEO & On-Page
Link Building & Digital PR

Internal Linking & Quality Content
Product Availability
Technical Complexity (Magento)
Site Speed & Performance
Conversion Rate Optimization
Web Analytics and Reporting

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Our Approach

We defined a strategic Ecommerce SEO framework for Lashkaraa to elevate its search engine ranks and expand its reach beyond national borders. A full suite of SEO services is broken down into the following steps:

Initial Analysis

Identifying the penalty
Link Spam Analysis
Technical SEO Analysis
On-Page Analysis
Content Analysis
Loading Speed & Performance Analysis
Conversion Rate Optimization Analysis

Recovery Phase

Removing low-quality content and replacing with high-quality content
Disavowing low-quality, spammy links and building high-quality links (post recovery)
Submitting a reconsideration request
Off-Page Optimization
Monitoring and auditing the website’s performance constantly.
Recovery successful report

Digital Strategy & Project Execution

Competitor Analysis
Keyword Research
On-Page Optimization
Technical SEO Implementation
Performance Optimization & Mobile Optimization
Content Marketing & Content Distribution Campaigns
Link Building & Digital PR Campaigns
Reputation Management
Conversion Optimization
Monitoring and Measuring Results

Our Results

Recovered from Panda and Penguin Updates
Growth in organic search from 0 to 100,000 in just 12 months
Boosted keyword rankings from 50 to 15000 in just 12 months
Improved the conversions from $5,000 to $2.5 Million per year with 1.055% conversion rate.
AAGR at 97%
Customer Base from 50 to 100K+ and 150,000 0rders in 36 months
ROI Generated: 3700%