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SEO Case Study: How Tenet Diagnostics Improved Their Organic Traffic by 600%

Tenet Diagnostics specializes in the timely detection of health conditions using cutting-edge technology solutions. The local Hyderabad-based diagnostic center has branches operating in prime locations across Hyderabad, Bengaluru, and other important cities in India. Tenet offers superior quality services to local patients, alleviating their health with its unparalleled healthcare experiences.

Unique Visits/Month

1 K

Keywords Indexed

30 K

Revenue Generated

₹ 10 Cr

Orders Generated

30 K+

Objectives

Tenet Diagnostics witnessed a significant drop in search traffic volume to 0 per month. The client approached Pyrite Technologies in January 2020, having experienced a significant setback in generating search traffic following Google’s Medic update. We re-build a Medic update-proof website to boost its SEO rankings and implemented a Google E-E-A-T quality rater to improve the site’s topical authority.

Increase Brand Awareness
Drive Organic Traffic
Improve Local Search Presence
Improve User Experience
Increase Conversion Rate
Improve Non-Branded Keywords
Good Business

Improve Content Strategy & Development
Resolve Complex Technical Fixes
Resolve Website Migrations
Resolve Technical SEO Issues
Avoid Medic Search Penalties
Sheild the website with Google E-E-A-T

Challenges

Tenet’s website was initially built on an Angular framework. Despite being live for two years, the site didn’t get indexed in Google searches or generated even 10 searches per month. The heavy website housed thousands of sub-pages and over 2000 medical tests, health packages, and profile pages for their customers.

Complex Website Architecture
Duplicate Content & Cannibalization Issues
Website Crawlability and Indexability Issues
Website Navigation and Accessibility Issues
Technical SEO & Mobile Complexities
Intense National and Local Competition
Complex Medical Keywords to Target
Google My Business - Local Targeting

Google Regulations on Healthcare Content
User Experience & User Interface Issues
Frequent Algorithm Penalties
Structured Data Errors & JavaScript Rendering
Mobile-first Indexing & Page Speed Optimization
Content Marketing & Link Building
Initially website was not being audited because of the number of pages

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Our Approach

We adopted a tailored approach with our all-inclusive SEO strategy to surmount these challenges and drive substantial results. Our steps included

Initial Analysis

Digital Strategy

Advanced Website Analysis
Competitor Analysis
Technical SEO Optimization
On-Page Optimization
Content Strategy
Conversion Optimization
Local Business Optimization
Link Building
Performance Tracking and Analysis

Project Execution

Technical SEO Improvements
UI/UX Improvements
On-Page Optimization
Content Marketing & Content Distribution
Off-Page Optimization
Link Building & Digital PR
Monitoring and Measuring Results

Our Results

In just 2 years, Tenet Diagnostics improved their traffic from 15,000 monthly organic visits in 2022 to an impressive 103,583 visits per month in 2023 – an astonishing 600% surge.
The organic keyword count surged from 3,500 in 2022 to an impressive 13,000 in 2023, marking an extraordinary 271.43% improvement.
The loyal customer base skyrocketed from 1,000 to over 55,000 in just 12 months, with cumulative total orders surpassing 100,000 within 24 months.
An astounding 4,900% return on investment was generated, showcasing the substantial impact of our SEO strategies.